Finding the Narrative
Image text: “You’re best able to communicate when you’re passionate about it”—Maren Hunsberger
Show Notes
The Science of SciComm Club is a place dedicated to all things science communication! This space aims to bring academics, scientists, educators, and STEM enthusiasts together to exchange ideas, tips, and tricks on best science communication practices and theories.
This week’s guest is Maren Hunsberger.—a microbiologist, science communicator, script-writer, and video & podcast producer.
In this episode we talked about:
How Maren got into science during undergrad
How Maren combine her enthusiasm for science with her theatre training to communicate science
Maren’s approach for building her narrative
ask an initial question you are enthusiastic or interested on
what are the goals and the goals of the stakeholder
what is the style of the video/podcast you’re trying to achieve
is there a call to action you are trying to achieve
and how to humanize the science or scientist
How the narrative follows a flow of logic & critical thinking
Then we answered audience questions:
How to decide between what we are interested in vs what gets clicks
How to market ourselves in science communication when we appear overqualified with a Ph.D. in science
How do we measure the success of a campaign on social media
How to communicate our science when stakeholders perspectives don’t align with what the community wants to hear